Website Visibility and Search Engines
Fakultät für Informatik und Mathematik ©
Name Website Visibility and Search Engines
Verantwortlich Prof. Dr. Gudrun Socher
SWS 4
ECTS 5
Sprache(n) Englisch
Lehrform Praktikum
Angebot im Wechsel mit anderen Fächern der gleichen Fachgruppe
Aufwand
Voraussetzungen

Students enrolling for this course must be:

  • Skilled on browser use in general
  • Familiar with the use of search engines, and with reading search engine result pages
  • Motivated to learn how SEO can be applied

Students enrolling for this course must have:

  • Above average English writing and reading skills
  • Basic knowledge of Web design principles
Ziele

The aim of this course is to give students an overall view of the Search Engine Optimization (SEO) industry, and specifically:

  • introduce students to SEO and Search Engines
  • teach students to evaluate a website in terms of SEO
  • empower students to apply the basic whitehat SEO techniques to improve the ranking of a website
Inhalt
  1. Introduction
  2. Search, HTML basics
  3. Metrics and search engine result pages
  4. Content writing
  5. Inlinks and keywords
  6. Hyperlinks and metatags
  7. Whitehat vs. Blackhat
  8. Social media and mobile SEO
  9. Website visibility
Medien und Methoden

Powerpoint, online resources, online tools for website analysis, videos

Literatur

Weideman, M. 2009. Website Visibility: The Theory and Practice of Improving Rankings.

Chandos Publishing: Oxford. Abstract: http://www.web-visibility.co.za/website-visibility-digital-library-seo.php

Zuordnungen Curricula
SPO Fachgruppe Code ab Semester Prüfungsleistungen
IC Version 2012 WPF Weitere Anwendungen IF-S-B-I43 6 benotetes Referat (40%)
benotete Projektarbeit (60%)
IC Version 2017 WPF Weitere Anwendungen IF-S-B-I43 6 benotetes Referat (40%)
benotete Projektarbeit (60%)
IF Version 2012 FWP IF-I-B-F69 4 benotetes Referat (40%)
benotete Projektarbeit (60%)